70% of the world population is affected by skin sensitivity*.

It is a common misconception that skin sensitivity is only experienced by those with sensitive skin. In fact, no matter your skin type, you may experience skin sensitivity.

While sensitive skin can present itself in a number of ways and in response to a number of triggers, at Cetaphil, we believe there's a science to sensitive skin. Our in-depth research into skin science has led us towards identifying 5 signs that are common amongst people with sensitive skin. And to make sure that everyone gets complete care for their sensitive skin, we have formulated our products to tackle these 5 signs of skin sensitivity.



  • Avoid using harsh skincare products. Look out for products that are specially designed for sensitive skin.
  • Pay attention to what triggers your skin sensitivity like fragrances and certain fabrics. Try to reduce exposure to these triggers.
  • Remember to regularly wear sunscreen as it has been shown to actively help sensitive skin.

Dry skin is commonly both a visible and sensorial indicator of sensitive skin. A weakened skin barrier creates an ineffective seal on the skin’s surface, which allows more moisture to be lost. The right sensitive skincare products and hydration can help to restore your skin’s lustre.
Redness, itching, burning, stinging – sensitive skin can be prone to all sorts of unpleasant sensations. Irritation is one of the most frequently reported and bothersome signs of sensitive skin. Sometimes you’ll see it, other times you’ll feel it.
Flaky, dull, patchy and uneven skin texture is a visible sign of sensitive skin. Such irregularities affect overall skin quality and can lead to discomfort and distress. Roughness usually goes hand in hand with dryness.
The sensation that your skin is taut, stretched and strained is a feeling those with sensitive skin know all too well. Tightness is an indicator that your skin lacks moisture and hydration, and is uncomfortable if left untreated.
People with skin sensitivities often have a thinner or damaged barrier layer of skin that allows irritants to penetrate, and moisture to be lost more easily. This is not something you are likely to see, but something you would feel. If you are prone to discomfort, like stinging or burning sensations when using products not designed for sensitive skin, chances are you have a damaged or fragile skin barrier.

Eczema-Prone Skin

Eczema is more prevalent in Singapore than the rest of the world. Eczema affects 1-3% of adults worldwide while 33% of Singaporeans reported experiencing eczema.

Eczema refers to red, dry and itchy skin. There are many types of eczema, the most common form being atopic eczema. People with eczema-prone skin often have a lipid deficiency or lack filaggrin, a protein that maintains the skin moisture and skin barrier.


  • Know what triggers your flare ups and avoid them as much as possible
  • Keep your skin adequately moisturised to reduce intensity of symptoms
  • Select products formulated with ceramides and filaggrin ingredients

Nutten S: Atopic Dermatitis: Global Epidemiology and Risk Factors. Ann Nutr Metab 2015;66(suppl 1):8-16. doi: 10.1159/000370220 https://www.karger.com/Article/FullText/370220#
*Based on Cetaphil Singapore Skin Health Survey April 2022

Acne-Prone Skin

77% of Singaporeans who experience acne-prone skin are not confident of their skin.*

Acne is generally caused by an increase in oil or sebum production, clogging of the pores and bacterial build up. However, there are also certain factors that can contribute to the development and worsening of acne. For example, the usage of certain skincare products, oral and topical steroids, medical conditions that cause hormonal imbalances or diet changes.


  • Wash your face 2-3 times daily and avoid overwashing
  • Use products with Zinc gluconate as it helps reduce oil production and soothe skin inflammation
  • Avoid picking and squeezing acne

*Based on Cetaphil Singapore Skin Health Survey April 2022


*Based on Cetaphil Singapore Skin Health Survey April 2022


*Based on Cetaphil Singapore Skin Health Survey April 2022


Galderma data on file. RD.06.SPR.18150
Galderma data on file. RD.06.SPR.18225